Build Your Brand – Grow Your Business
Join me for a crash course on crafting your brand to allow you to stand out from the crowd with stories. You will get the value out of your free head shots alone. Use the information I’ll give you in the course to accelerate your brand and grow your business.
MY SUPERPOWER IS HELPING PEOPLE AND BRANDS SHOWCASE THEIR PERSONALITIES AND MESSAGING THROUGH IMAGERY AND STORYTELLING
Only $479
Saturday, November 8th 9am to 2pm
1210 S. Indiana Ave, Chicago Illinois 60605
What is included in the workshop
- Module 1: Introduction & Foundations
- Why personal branding matters in today’s crowded marketplace.
- What do people say about you when your are not in the room?
- The role of authenticity and storytelling in standing out.
- Case studies: how strong brands connect through story.
- Exercise: Quick self-reflection — Write down 3 words people should associate with your brand.
- Module 2: Storytelling as a Branding Superpower
- The psychology of storytelling: why stories stick.
- Elements of a powerful brand story (character, conflict, resolution, values).
- Translating your personal journey into a narrative that resonates.
- Exercise: Brand Story Framework – participants draft their “origin story” in 3 sentences.
- Module 3: Visual Branding & Headshots
- The impact of imagery on brand perception.
- Aligning photography style with personality and message.
- Posing, styling, and expression tips for authentic professional images.
- Workshop: Live headshot session with individual coaching.
- Each participant gets professional photos they can use immediately.
- Module 4: Messaging & Personality in Action
- Creating consistent messaging across platforms (website, social, email).
- How to weave values, personality, and voice into everyday communication.
- Examples of brands that do this effectively.
- Exercise: Rewrite your current bio or tagline using the storytelling principles taught.
- Module 5: Accelerating Your Brand Growth
- Using your new story + imagery to build visibility.
- Simple strategies for social media, networking, and PR.
- How to repurpose stories and visuals across multiple channels.
- Exercise: Create a 30-day “Brand Visibility Plan” (posts, pitches, networking actions).
- Closing & Next Steps
- Group share: one takeaway & one action step.
- Q&A with Derek.
- Resources for continuing brand development.
- Deliverables participants leave with:
- Professional headshots
- A drafted personal brand story
- A refreshed bio/tagline
- A 30-day visibility plan
Hello! I'm Derek.
DEREK NIELSEN PHOTOGRAPHY RAISES AWARENESS ABOUT THE GLOBAL NEED FOR CONSERVATION THROUGH PHOTOGRAPHY AND DONATES UP TO 15% OF ALL SALES BACK TO ENVIRONMENTAL ORGANIZATIONS AROUND THE WORLD.